Shemax International is a quality-conscious company that ensures TQM (Total Quality Management) technologies in all manufacturing processes. Each finished product is screened by our in-house quality control team before making it is made available to our customers. Shemax International covers every aspect of production including development, design, raw material sourcing, overall manufacturing, and logistics on every level total quality management system.

1: Internal Quality Check
2: External Quality Check

1- Engagement of people
At Shemax International we feel that it is vital to ensure that our team is motivated and engaged, not just in their day-to-day responsibilities, but also in the company as a whole.
2- Customer Focus
One of the most important principles of Shemax International is, we as a business wouldn’t exist without our customers. Therefore, Shemax International strives to understand its current and future customers.

3- Strong Leadership
We at Shemax International feel that our Leaders are responsible for creating a productive and progressive business environment and ensuring that future hires maintain that atmosphere.
4- Process Approach
Shemax International believe that a process-driven approach can help us to avoid problems that often stem from confusion over the right way to go about things.

5- Constant improvement
As the old saying goes, if you’re not going forwards, you’re going backward. We as a business are always pushing for improvements and trying to stay ahead of our competitors.
6- Evidence Based Decision Making
This principle ensures that effective decisions at Shemax International are made based on reliable facts and rational analysis of data.

7- Relationship Management
Relationships between Shemax International and our customers must be mutually beneficial to add value to both parties. We also react quickly and are flexible to customer demands.
8- Systematic Approach to Management
We follow a systematic approach by ensuring that team members are dedicating the right amount of attention to key tasks, this way we eliminate wasted time and make our business more efficient.


Shemax International brings in a history of four decades worth of commitment to quality and value. We aim to bring the latest and best products to you as never done before. We design and manufacture all kinds of Equestrian & Rider Products. Our state-of-the-art production unit is capable of producing millions of products per year. We are continuously upgrading our infrastructure and systems. At present we have some of the most advanced and technologically superior manufacturing machinery acquired from internationally reputed manufacturers around the world.

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